Brands using social media as a mere CRM tool or for tracking brand sentiments, are losing big.
Social media provides enormous consumer research opportunities. The speed, cost, number of respondents, honesty. . .the benefits are endless. Mostly known, few unknown. For instance, link people’s interests to purchase behavior and gain wider consumer insights. More over, pick the valuable consumer thinking from the conversations, posts, complaints and compliments people post...Read More
Social media provides enormous consumer research opportunities. The speed, cost, number of respondents, honesty. . .the benefits are endless. Mostly known, few unknown. For instance, link people’s interests to purchase behavior and gain wider consumer insights. More over, pick the valuable consumer thinking from the conversations, posts, complaints and compliments people post...Read More
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